An ancient material that still amazes for its refined beauty 2nd century A.D.
Metal with extraordinary properties: beauty, antibacterial, non-toxicity.
P. Eulard: "Dawn passes a necklace of windows around the neck"
"In the object we love what we put on us"
"The house is a projection of the self, and the furniture is a form of cult of the self"
1612, Ab. Neri: "The wonderful effects and beautiful secrets of glass in fire"
Sappho: "Jewelry, purple, perfumes that Mnasi sent you ... precious gifts"
The Serra store, born in Via del Corso in the first decade of the 1900s, located today in the headquarters at No. 57 of the “magical” Via Margutta, offers an exciting and original combination of tradition and innovation, classicism and contemporary design.
Serra’s goal is to offer superior quality at an affordable price. Adding to the known essential brands in the art of fine table wares such as Herend, Meissen, Lalique, etc. Serra offers a vast array of other diverse brands as well as a large selection of fine objects. On one side, Serra has never neglected the items and brands that have strongly characterized them (such as British and European antique silver, jewelry collections designed and built around coins and engraved stones dating back to the Greek/Roman period, and micromosaics from the Vatican School); on the other side they’ve enriched their catalog with an ample array of contemporary silver from the most prestigious makers, contemporary design objects featuring original and eye-catching materials and creative custom jewelry.
Serra has always made a priority of bringing life to a happy and fruitful synergy between people and ideas from Alessandro, Ornella and Domitilla Serra (Domitilla is the 4th generation of Serra), from the historic artisans that bring them to life and from the clients with whom there are always fruitful moments of exchange. Serra is more than ever a friendly place to welcome, entertain and inform established clientele as well as potential new customers. The ambiance is pleasant and functional to the search and creation of the living environment everyone would like to be in.
Serra offers you history. The history of a store that was started in the early 1900’s, which was a historic provider to the Italian Royal House and to many international Royal houses. Serra still is a reference point for aristocrats from all over the world but also for young couples wishing to create their wedding gift list. Serra has always evolved with the changing times and trends, offering its customers the incomparable taste of a wise selection of the best items available in the wonderful world of prestigious home decor and the art of fine table settings.
More than a simple shop, Serra is a voyage in beauty, in a vast chronological way: in the new show room the ancient ceilings dialog gracefully with pieces of contemporary design like the ones from Venini; modern crystal art from Baccarat and Lalique are harmoniously showcased in English Sage cabinets from the beginning of the 1900. Inside Serra, you can pick out a gift or just follow the evolution of the culture of home living.